We hebben het vandaag over degene die Euro Disney weer winstgevend moest maken, Steve Burke.
Foto via Alchetron
Stephen B. Burke werd op 14 augustus 1958 geboren in Birmingham. In 1980 studeerde Steve af van Colgate University and in 1982 behaalde hij zijn Master of Business Administration op Harvard University. Zijn vader was een bekende executive van Captital Cities Communications welke later ABC Network overnamen. Steve begon zijn carriere als product manager van de ontbijtafdeling van General Foods.
Foto van NBC
In 1985 ging Steve aan de slag voor The Walt Disney Company als director of new business development. In 1987 maakte hij al promotie naar vice president van de Disney Stores, gevolgd door executive vice president in 1990 voor dezelfde afdeling. In 1992 werd hij aangewezen als executive vice president operations voor Euro Disney. Drie jaar later mocht hij zich president en Chief Operations Officer van het resort noemen. Het doel was om van Euro Disney een winstgevend bedrijf te maken. Op een gegeven moment maakte het resort een verlies van $1 miljoen per dag. Het plan was om break even te komen in 1996, maar in 1995 was er al een winst voor het resort. Uiteindelijk kwamen er meer bezoekers, kosten werden continu waar mogelijk verlaagd en de opening Space Mountain zorgde voor dit herstel. In 1994 werden er door dit plan 668 miljoen frank bespaard. Hij bleef COO tot 1996, welke het langste was van alle hogere posities binnen het resort. Zijn collega’s stapten allen eerder op. In 1996 werd hij Executive Vice President toen The Walt Disney Company ABC Network kocht. Een jaar later werd hij president van ABC Broadcasting.
In 1998 verliet hij The Walt Disney Company weer om aan de slag te gaan voor Comcast Cable. Hier bleef hij in hoge functies tot 2010, toen hij aan de slag ging voor NBC/Universal. In 2018 ging hij voor Comcast de strijd aan met The Walt Disney Company om 21st Century Fox te kopen. Uiteindelijk bood Disney het meeste, maar Comcast kocht wel het Britse Sky. Een jaar later zette hij ook NBC/Universal’s streamingsdienst mee op.
Foto van Webcot
In augustus 2020 ging Steve met pensioen bij Comcast. Je kunt hem nog steeds terugvinden op Main Street USA. Boven Market House Deli kun je hem vinden met de tekst: Top Brass Band Instruments – Philippe Bourguignon en Steve Burke – Lessons and Fine Tuning – And The Band Plays On.
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